10 key words to persuade trade show prospects
by PBI and Julia O’Connor, president, Trade Show Training, Inc.
Trade show attendees want to be persuaded, not sold. One of their major complaints is the heavy sales pitch from booth staff. You know that pushy salesman stereotype.
Trade shows have the disadvantage of compressed time. Instead of talking faster, [...]

Happy Friday!  Now that every 12 year old in the country has the software and equipment to produce broadcast quality video stuffed in their closet next to the toys they are too cool to play with any more, video is showing up all over the web.  And not just on YouTube and MySpace.  Lot’s of [...]

Check this out!  AdAge has a video clip on their site entitled, Outdoor Boards That Look Back at You, they demonstrate the next step in outdoor.  Outdoor that know you are looking and even knows a little bit about who you are.
Sometimes I don’t know whether to be excited or scared.  Then I decide to [...]

Use design to increase readability
Making your documents easy to read and understand takes more than good writing. You need to take a long look at how all the images in your manuals and instruction materials are working as well.
Knowing when and how to use photos and illustrations increases the readership, understandability and clarity of your [...]

8 types of intelligence mean 8 ways to reach your customers
Are you word-smart or math-smart? Music-smart or body-smart? People are born with different kinds of intelligence, which means people learn in different ways. What makes sense to one is confusing to another.
If you don’t create your technical communications to speak to many of these types, [...]

7 simple rules for better outdoor ads
Outdoor advertising is different than any other medium. There is no TV show before and after to cue you that it’s coming. No news stories surrounding it that will put the viewer in a certain state of mind.
You must catch viewers’ attention while they are probably focused on something [...]

There are as many sales styles as there are salespeople, but which one is best? That depends on your product, your industry and your company’s position in your industry. Learn what style is best for your situation and you’ll win sales and enjoy success. Use the wrong one and you’ll end up frustrated, and maybe [...]

The lights dim. The speaker drones on and on. Your eyelids get heavy. We’ve all been there … the lifeless PowerPoint® presentation. The worst part? You’re probably guilty of the same thing.
PowerPoint is a great tool for getting your message across. Use it properly and you’ll keep your audiences riveted. Use it improperly and you’ll [...]

This just in from The American Advertising Federation, “Social Media and Advertising—How to Tap Into an Exploding Consumer Phenomenon,” will be the first topic in the American Advertising Federation’s new Web seminar series, “From the Source.” “From the Source” will feature 30-minute Web presentations by advertising experts from throughout the industry and focus on a [...]

I read (that means listened to in the car for me) a book the other day that said that 25% of all Internet searches are brand new and have never been searched before.  I wanted a little verification so I did a search and saw a quote where someone from Google said the same thing. 
I don’t [...]