You have a new product or service. You want to get people talking up how cool it is and recommend it to their family and friends. You want to create some buzz.
So what can you do to start positive chatter? How do you get people e-mailing and blogging about why they like your product?

You know your brand promise ultimately needs to convince customers to buy your product. But your job extends far beyond that initial purchase.
The brand relationship should start the moment your customers know you exist and not stop, even after the end of your product’s life. Broadcast your brand throughout their entire experience and you’ll reinforce [...]