Your Web site is much more than an information source for your customers. It’s teeming with valuable data that, when uncovered and used, can bolster your online presence and boost your bottom line. But most companies are unaware of the marketing secrets their sites hold. Here’s how to uncover those secrets and analyze the data [...]

Can the creative process be performed by a computer? Apparently so, at least for simple Web ads. Two new California companies, Adisn of Long Beach and Tumri of Mountain View, are pioneering this new method. They create ads on the fly based on visitors’ surfing behavior, Web page content or the behavioral, contextual or demographic criteria the advertiser [...]