As Baby Boomers cross the 50-year mark, many experience the physiological changes that come with aging. Some of the most common are vision changes that impact how easily they can read your printed materials and use your Web site.
When surveyed, middle-aged consumers say that type sizes are often too small. Colors aren’t distinguishable. Fast moving [...]

Get perfect shots for your marketing materials
A digital camera is handy to take shots for company brochures, newsletters, ads or other marketing materials. But other than pointing and shooting — and crossing your fingers — you may not know how to produce good quality shots that will make your materials look as professional as they [...]