Archives for February, 2009
Cornerstone Alliance and Chamber of Commerce Annual Awards
Last night we had the honor of joining our client Ausco Products for the 2009 Combined Annual Reception & Salute to Business Awards put on by the Cornerstone Alliance the Cornerstone Chamber of Commerce. They won the Large Business of the Year Award for their successes in 2008. Ausco increased sales more than 14 percent [...]
Every company has a trade show sales style. Is yours still “hot?”
The Center for Exhibition Industry Research found the majority of trade show attendees are decision makers or influencers. Most plan to make a purchase in the next 12 months.
A driver in that decision is your own — and your company's — sales style at the trade show. Maybe you’re still "hot" when it comes to [...]
Blue = creative. Red = detail.
Does staring out the window help you think? Maybe it’s because the vast, blue sky gives your mind room to play. Or maybe it’s biochemical. According to a recent study published in the journal Science, the color red can make people’s work more accurate, but blue can make people more creative.
Diversify or Die
Everyone has heard it before. Whether discussing finances or business, you can not have all your eggs in one basket. For years companies have made their living in what are now slowing and/or dying industries (at least here in the U.S.). Doom and gloom aside, a lot of companies in these industries are starting to take note that they need to do something now or face an end.
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