Author Archives for Bryan Fields

How smart is your audience? What ways are they smart?


8 types of intelligence mean 8 ways to reach your customers
Are you word-smart or math-smart? Music-smart or body-smart? People are born with different kinds of intelligence, which means people learn in different ways. What makes sense to one is confusing to another.
If you don’t create your technical communications to speak to many of these types, [...]

Want your outdoor ads to get noticed at 60 mph?


7 simple rules for better outdoor ads
Outdoor advertising is different than any other medium. There is no TV show before and after to cue you that it’s coming. No news stories surrounding it that will put the viewer in a certain state of mind.
You must catch viewers’ attention while they are probably focused on something [...]

Can you stop “Death by PowerPoint?”


The lights dim. The speaker drones on and on. Your eyelids get heavy. We’ve all been there … the lifeless PowerPoint® presentation. The worst part? You’re probably guilty of the same thing.
PowerPoint is a great tool for getting your message across. Use it properly and you’ll keep your audiences riveted. Use it improperly and you’ll [...]

Bryan Fields

Whether opening up his motorcycle or his Mac laptop, there’s no bridling Bryan’s creative energy. His enthusiasm for learning fuels each project, whether it’s for door hinges or Michigan Apples. “My favorite part of this job is letting my imagination twist and turn with ideas until we come up with one that makes your adrenaline surge.”