Author Archives for Matt Harlow

Super Bowl TV Commercials – Break 28


1:16 and a Colts Time out – the Colts are a dead horse!
Last run off official super bowls spots is still to come:
Etrade Babys on a red eye -
Chevy on their own awards -
Campbell’s Chunky – just a spot
Pace – not a new spot
Flo TV on the road with the family
Ford Truck Stats – Just [...]

Super Bowl TV Commercials – Break 27


2 Minute warning
sketchers shape ups – just a spot but with Joe Montana
Go Daddy – Danica too hot – Lame
More Denny’s Chickens -
Chickens but mainly for consistency.

Super Bowl TV Commercials – Break 26


3 minutes to go
Bud Light Book Club – The little women joke was good
Hundia hand built
More Babies – Etrade
Hard call no standouts.  I am going to pass.

Super Bowl Commercials – Break 25


Holy Crap!  Indy ain’t lookin’ good!  That was a great play!!!
Will we get great commercials to follow it up?
Doritos Tim ran alone so it wins.  Very teenage humor.  But what the heck, it’s Doritos.

Super Bowl Commercials – Break 24


Green Police – Love, Love, Love the song – Audi Deasel
Taco Bell – Dr. Sues Box
Green Police has it!

Super Bowl Commercials – Break 23


Little harder for Indy to catch up now.
Annimated Squirrel – Honda Cross Tour – OK spot.  I think I like that car!
Chicken National Anthem – Denny’s.  These spots are accumulating.
Denny’s Grand Slams it out of the park for this break.

Super Bowl Commercials – Break 22


5:42 left and not looking so good for the Colts!  Doable just not pleasant.
And here comes the break…
Sunshine for Dante’s Inferno -
Budwiser – Horse and Bull – They lied!  That was no edit to get the horses in the spot.  either the whole thing was a scam or they rolled over and added a whole [...]

Super Bowl Commercials – Break 21


End of the 3rd Qtr
NFL Thank You – made you look
Local Spots – again nice local spots!  Well 2 out of 3 anyway!
No winner here.  Holding for the next break.
Big Machine for Vizio internet Apps on TV
Emerald Nuts and pop secret -
Vizio wins.  The Emerald Nuts spot was very emerald Nuts but the Vizio spot [...]

Super Bowl Commercials – Break 20


Toys in a Sorento -
Round Up – Shoot out.  Haven’t they made that spot 300 times?
Select 55 “Don’t Bring Me Down” – Love the song!
Gotta go with Sorento

Super Bowl Commercials – Break 19


This is a great game!
Census – Snap Shot of America -
Google – France
Was the Google spot brilliant or expected?  I’m not sure but it wins over that lame Census spot!
And is the federal government in any position to buy a Super Bowl Spot?  Is it comped?

Matt Harlow

I'm one of the luckiest people I know. I love what I do and I've been doing it for over 20 years. Great advertising that isn't backed by great strategy is like hanging the Mona Lisa in the attic. It's my job to make sure the masterpieces all see the light of day. I got involved in the American Advertising Federation to help pay back the profession I love. I'm active at the local and national level in the AAF. I teach and speak about marketing and advertising all over the country.