Author Archives for Matt Harlow

Super Bowl Commercials – Break 18


Sleepy Safari for Coke -
Talking Babies for E Trade – Wolf Style
TV promos don’t count but that Barney thing is intesting.
I’m going with Coke. (I think Roger Daultry said that at least once!)

Super Bowl Commercials – Break 17


Mich Ultra – I’m on the exercise bike so at least I can relate but it’s just a commercial
Mad Max Bridgestone “Wife”
KGB – How do these guys make any money?  Do people really text in questions?
Mad Max Wins

Super Bowl Commercials – Apology to Coke Simpsons


I was typing like a mad man to catch up during that break and really did not do it justice.  I hear good things so it get’s its own review later.

Super Bowl Commercials – Break 16


WOW – big first play of the half!  And the Saints really my be making a come back!  Indeed they did!
Anyway, back to commercials!!
Moto Blur Bathtub -
Slug Bug -
Denny’s Chicken Warning -
Gotta go with slug bug.  Brand!  Brand!  Brand!

Super Bowl Commercials – Break 15


That break full of TV promos after the halftime show doesn’t count!
On to a real break!
TV.com – can it possibly be better than Hulu??
Another break full of local stuff and TV promos!  And a Chase spot that has run before.
Jimmy Johns – fake On Star spot.  Clever if nothing else.

Super Bowl Spots – Break 14


NFL.com ran alone so it wins.  And now the WHO!!!!!!
Cool light show on the field!  And then Penn Ball Wizard! That might be my favorite Who song.
Damn they are getting old!

Super Bowl Spots – Break 13


It’s halftime now we should get a break or two with more than one spot.  Plus we get the Who!!!
Flo TV “My Generation”.  Eh  I never really did feel like a Boomer!
Local Insertions – they don’t count!!!  But I have to say, our local inertions weren’t bad at all!

Super Bowl Spots – Break 12


Intel Sad Robot – nice and it wins again by default!

Super Bowl Spots – Break 11


Spineless for Flow TV – winning out of the shoot.  And it ran alone so I guess it has to win but it deserved it!

Super Bowl Spots – Break 10


Johnny Depp as the Mad Hatter.  Does Disney have no fear of scaring little children at all?
Little Kiss – Ok
GroundHog Day NFL Style – Freaky!!!
I think I have to give it to Cherry Pepsi Kiss

Matt Harlow

I'm one of the luckiest people I know. I love what I do and I've been doing it for over 20 years. Great advertising that isn't backed by great strategy is like hanging the Mona Lisa in the attic. It's my job to make sure the masterpieces all see the light of day. I got involved in the American Advertising Federation to help pay back the profession I love. I'm active at the local and national level in the AAF. I teach and speak about marketing and advertising all over the country.