Author Archives for Patrice Emmerson

Can Baby Boomers see what you have to say?


As Baby Boomers cross the 50-year mark, many experience the physiological changes that come with aging. Some of the most common are vision changes that impact how easily they can read your printed materials and use your Web site.
When surveyed, middle-aged consumers say that type sizes are often too small. Colors aren’t distinguishable. Fast moving [...]

Want to create buzz to attract prospects?


You have a new product or service. You want to get people talking up how cool it is and recommend it to their family and friends. You want to create some buzz.
So what can you do to start positive chatter? How do you get people e-mailing and blogging about why they like your product?

What if a photograph can’t give you the right picture?


A photograph can show what the earth looks like, but what if you need to reveal its core? Or want to demonstrate how an internal surgical device threads through an artery? Or clarify how an electrostatic field emanates above, below and through a dielectric substrate?
In situations like these, photographic images have their limitations. But that [...]

Patrice Emmerson

What’s with the pinecone? This one’s from Haiti, typically thought of as a tropical environment. Except there is nothing tropical about the Seguin Forest. No mangos. No bananas. It’s like being in Michigan. “That’s why we go where your customers live. Stand in your employees’ shoes. Otherwise your marketing or technical story won’t ring true.”