Create easy-to-use PDFs that perform
Portable Document Format (PDF) files give you a great way to send documents that recipients can view exactly as you designed them. But how do you make PDFs that work best for your specific application?
With the variety of options in Adobe® Acrobat®, you can create PDFs that fit precisely what you [...]

10 ways to heat up your cold calls and your profits
Having a proactive sales program doesn’t just mean mailings, PR and advertising. To succeed at in today’s hotly competitive marketplace, someone at your company must “cold call” prospects.
Cold calling needs to be intelligent and “nugget-based,” calling to a list of prime prospects with whom you [...]

How to use trademarks to protect your brands
Your company creates unique products that are protected by trademarks. But are you using your marks correctly? What’s the difference between a registered and unregistered trademark? And what the heck is a service mark?
If you know how to properly apply and use your marks, you’ll not only make [...]

Know what makes the news and gain the right exposure.
Exciting things are happening at your company, and you think everyone should know. But is anyone outside of your company interested in your new products, recent awards or current accomplishments?
Deciding what story to pitch to the media — and how to pitch it — can go [...]

Pay-per-click economically drives customers to your site
Your site is beautifully designed, thoroughly optimized and exhaustively submitted to all the major search engines. So why are so few people dropping by? And why aren’t the Web hits you’re getting spurring sales?

7 tech tips to help you sell more

Selling hasn’t changed since Willie Loman, right? You knock on doors. You dial the phone. Eventually, if your pitch has any merit, you’ll sell something. It’s all a numbers game.

Online methods to help you better know your customers
Thousands of valuable opinions and loads of indispensable customer feedback are right at your fingertips. In the same way the Internet has revolutionized personal and business communications, it's also revolutionized market research.
Research that used to take months now takes days, or as little as 24 hours, allowing [...]

Gain your objectives by choosing the right channels
Your customers watch TV. They read newspapers and magazines. They see billboards. They research on the Internet and read e-mail. And hundreds of advertising messages reach them through all of these media. But which ones work best for you to reach them? And how many should you use?
Plan [...]

Techniques to help your message avoid getting filtered or deleted
Spam chokes everyone’s inbox. Filters fight to keep pace with shifty spammers. New laws struggle to regulate it. Recipients delete unrecognized messages without reading them. The Internet has made communications easier and harder at the same time.
E-marketing offers efficient and valuable ways to broadcast your message, [...]

Trade shows are your best-concentrated sales opportunity. A host of interested prospects and customers come to you. (The days of “trade show trips” are over. If they attend, they’re interested.) But instead of viewing trade shows as an opportunity to meet prospects face to face, some companies attend only to prevent competitors from saying they’re [...]