10 ways to drive more sales and create more opportunities
One of the biggest advantages of using traditional direct mail and e-mail to generate leads is your ability to target specific prospects based on common criteria … and efficiently move them through the sales cycle.
Effective direct marketing programs establish an ongoing dialogue based on your customer’s [...]

You put a lot of thought and planning into your Web site. It’s packed full of useful information. Easy to access. Really attractive.
Only one problem — no one knows your site exists.
Imagine trying to find a book in the library, but it’s not listed in the card catalog. What’s more, all the books are on [...]

The Center for Exhibition Industry Research found the majority of trade show attendees are decision makers or influencers. Most plan to make a purchase in the next 12 months.
A driver in that decision is your own — and your company's — sales style at the trade show. Maybe you’re still "hot" when it comes to [...]

As Baby Boomers cross the 50-year mark, many experience the physiological changes that come with aging. Some of the most common are vision changes that impact how easily they can read your printed materials and use your Web site.
When surveyed, middle-aged consumers say that type sizes are often too small. Colors aren’t distinguishable. Fast moving [...]

Get perfect shots for your marketing materials
A digital camera is handy to take shots for company brochures, newsletters, ads or other marketing materials. But other than pointing and shooting — and crossing your fingers — you may not know how to produce good quality shots that will make your materials look as professional as they [...]

Your Web site is much more than an information source for your customers. It’s teeming with valuable data that, when uncovered and used, can bolster your online presence and boost your bottom line. But most companies are unaware of the marketing secrets their sites hold. Here’s how to uncover those secrets and analyze the data [...]

You have a new product or service. You want to get people talking up how cool it is and recommend it to their family and friends. You want to create some buzz.
So what can you do to start positive chatter? How do you get people e-mailing and blogging about why they like your product?

You know your brand promise ultimately needs to convince customers to buy your product. But your job extends far beyond that initial purchase.
The brand relationship should start the moment your customers know you exist and not stop, even after the end of your product’s life. Broadcast your brand throughout their entire experience and you’ll reinforce [...]

A photograph can show what the earth looks like, but what if you need to reveal its core? Or want to demonstrate how an internal surgical device threads through an artery? Or clarify how an electrostatic field emanates above, below and through a dielectric substrate?
In situations like these, photographic images have their limitations. But that [...]

Use variable data printing to speak one-on-one to your target
You may print hundreds, or thousands, of catalogs featuring your product line. You may send thousands of brochures featuring your top-selling products. But your audience may care only about some of what you’re trying to sell them. Or they may ignore you completely.
For a price, you [...]